10 Mistakes That Make Cravings Worse

By Jessica Migala
Updated March 04, 2021
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Avoid these and you can get a hold of the food monster in your head.
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Learn to crush cravings

Cravings—such a dirty word when you're trying to lose weight or keep it off. No matter what your "I-want-it-now" food is—pizza, burgers, ice cream, cupcakes—you probably wrestle with what you want to do (eat it now!) with what you "should" do (go eat veggies). Unfortunately, it's true that many of our daily habits actually make cravings more intense and frequent, making healthy decisions harder. That doesn't mean you can't do something about it. Learn the 10 biggest mistakes that make cravings even worse to get yours under control.

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You skimp on breakfast

Do you find yourself constantly heading to the fridge for a snack? If you don't have an obvious reason for the increased hunger, such as pregnancy or tougher workouts, you might want to see if your insatiable appetite is due to a sneakier cause. Your stress levels, quality of sleep, and diet may be to blame. Watch the video for more.

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Your serving is too big

No fad diets here. There are safe and effective ways to curb hunger and cravings. Watch this video to learn the surprising, all-natural, and sometimes counterintuitive ways you can feel more full when eating less.

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You don't eat anything

Craving candy? Try eating a bowl of super-sweet sliced strawberries. What about chips? Crunch on salted, in-shell pistachios. Substituting what you're jonesing for with a similar-tasting healthy equivalent should be enough to satisfy you, says Marisa Moore, RD, a spokesperson for the Academy of Nutrition and Dietetics. "Cravings are short-lived and soon you'll forget about it but will have helped your health with a good snack. It's a win-win," she says. However, if chips—and only chips—will do, count out one serving, eat them slowly, and be done.

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You don't know why you're craving something

Want to get on the same page with your gut? Here’s a simple diet improvement you can make to strengthen and sooth your tummy: practice mindful eating. Mindful eating can reduce stress and help calm an upset stomach. Watch this video to learn how.

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You don't pair the food you crave with something healthy

Cravings aren't all or nothing. You can satisfy your yearning while still eating healthy by pairing a larger portion of healthy foods with a small amount of what you think you want. It works because it makes meals more fun and tasty, but still gives your body the nutrition it needs to function at its best, suggests a Vanderbilt University study. The researchers call it a "vice-virtue bundle." So here's how to do it: order the salad with grilled salmon with a side of fries or get a piece of grilled chicken and veggies with a small bowl of mac and cheese. Fill up on the good stuff, and eat a quarter to half a portion of the splurge.

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You pile on the guilt

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It's your friend's birthday and there is cake. If you eat a slice, will you feel joyous or wracked with guilt? Delighting in delicious food rather than feeling shame about eating it may be key. People who said they associated chocolate cake with celebration had more control over their eating habits and had less trouble maintaining and losing weight, reported a 2014 study in the journal Appetite. One reason? Feeling guilty may make you try to ignore your thoughts, a strategy that actually backfires, causing you to obsess over the cake even more.

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You try willpower

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Straight-up willpower doesn't always work. "It leads people to feeling like failures when they give in," says Moore. A winning strategy: distraction. One study found that three minutes spent playing the game Tetris reduced the strength of food cravings better than a control condition where people spent the same amount of time waiting around. A 15-minute walk can also help reduce chocolate cravings, reports a 2013 UK study. Since cravings usually don't stick around long, you just need to stick it out momentarily.

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You keep temptation around

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The mental battle between you and the box of cookies in the pantry does not have to be fought every day. "Out of sight, out of mind," says Moore. "If it's 10 p.m. and you want a cookie, you're probably not going to go out and get some," she says. On the other hand, if they're staring you in the face every time you open the pantry, it's all too easy to grab one. If your family insists you keep foods like cookies in the house, at least move them to the back of the pantry. Hide them behind the box of fruit-and-nut bars, so you see those first. And avoid buying crave-worthy snack foods in bulk from warehouse stores, adds Palumbo, since the more you have around, the more you'll eat.

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You're dieting

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You've got good intentions: in an effort to eat well, you tell yourself that the doughnut is off limits or the burger is sinful or a "bad" food. But your perception matters. Dieters have more intense and harder-to-resist cravings than non-dieters or people who are just trying to maintain their weight, particularly for their off-limits foods, according to a study published in Appetite. "When you deny yourself foods you love all the time, it will build up and explode, making you more likely to binge," says Palumbo. Allowing yourself a little something every day, whether you're looking to lose weight or not, can help take the power away from your cravings.

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You use Instagram or Pinterest

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Gooey grilled cheese. A fudge-topped sundae. Pizza. Food porn is fun to look at, but don't be shocked when suddenly you're struck with a desire to run to the nearest Mexican restaurant or gelato store. In a small preliminary study from the University of Southern California, researchers found that images of high-calorie foods spark more activity in the reward areas of the brain than photos of low-cal fare.

There are plenty of health bloggers out there who create delicious-looking-but-nutritious food, so if you can't resist food porn, at least follow people who post pics of healthy eats. (You could even follow Health on Instagram or Pinterest.) Maybe you'll be inspired to cook something new tonight.

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By Jessica Migala