Clothing Company Criticized for Product Shots of 'Plus-Size' Tights: 'How Is This an Actual Ad'
Clothing company Wish is drawing criticism for using straight size models to sell their “plus-size” tights.
Product shots on Wish.com show the models stretching out the tights with their arms, and bringing the fabric up to their face. On a listing for another pair of tights, the model has her entire body in just one leg of the tights.
Twitter users questioned why the company would advertise the tights this way.
Wish did not immediately respond to a request for comment.
Wish, which functions primarily as an app, sells Chinese merchandise to American consumers at bargain-basement prices, and some products are even free, with shoppers only paying for shipping. The “plus-size” tights the company is selling go for just $2. However, because the products are coming from China, it can often take two to four weeks for them to arrive.
Wish isn’t the first company to get in hot water over how they market clothing for curvy women. Forever 21 drew ire for using “average” models for their Forever 21 Plus line in 2016, and the same year, H&M had Ashley Graham model their “plus-size” clothes but did not offer the items in stores, only online.