By Olivia Bahou, InStyle
Updated December 19, 2019
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Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars
Credit: ASOS

This article originally appeared on InStyle.com.

Asos just earned themselves some new fans with these body-positive swimsuit models. The online retailer is garnering some major praise online by featuring models with stretch marks, acne scars, and birthmarks on their website.

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Unlike most swimsuit campaigns, the retailer refused to retouch the photos, and results are seriously stunning. How good is this model making that cut-out one-piece suit look? She’s gorgeous, flyaways and all.

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In a world where bikini photos are often highly retouched, it’s refreshing as hell to see these girls rocking their natural beauty in a swimsuit.

Asos, keep up the good work.

This Story Originally Appeared On Instyle