The good news is that it’s Prime Day. The bad news: the sale ends tonight!

By Susan Brickell
Updated January 08, 2020

If you’re anything like us on Amazon Prime Day (insert confetti emoji), then you cannot get to your work computer fast enough to, well, shop. Hold all of our emails, phone calls, and deadlines, because we are just very, very busy (*scrolls through health and wellness sale on Amazon, takes sip of coffee*). To top it off, there is a HUGE sale on some of our favorite fitness trackers today, including the mega-popular, customer-loved Fitbits!

The most affordable deal you’ll score today is on the best-selling Fitbit Alta HR (starts at $50, was $130;, a slim fitness band that tracks your steps, distance, calories burned, active minutes, and gives you friendly reminders to move if you've been stationary for a long period of time. The Alta tracks how long (and how well) you've slept, so you can view your sleep trends and get into a better routine; it will also gently vibrate to wake you up, so you don't have to start the day with a blaring siren alarm.

With tap display, you can receive calls, texts, and calendar alerts. Plus, the impressive battery life allows you to go five full days and nights without charging, making it a great option for those constantly on-the-go, or for camping trips where a power outlet is out of the question. The Fitbit Alta HR is up to 60% off today on Amazon—the classic black version is super affordable at just $50, and the gray, fuchsia, and pink rose gold models are also discounted.

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Other amazing Fitbit deals: The Fitbit Versa Lite ($120, was $160; is the latest Versa smartwatch—and it's $40 cheaper than its predecessor, the Versa Smartwatch, which is also on sale for $163 on Amazon (originally $200). Although this is a streamlined version of the original Versa, the Versa Lite still has the same core features, including sleep, heart rate, and general activity tracking; access to a slew of apps and GPS; and a battery that can hold its charge for four days at a time. Snap it up in fun new colorways, like bold mulberry, bright marina blue, and a soft lilac, as well as versatile white and charcoal gray. One thing to point out is that certain features from the Versa are missing from the Versa Lite, such as the ability to stream music. But if you're interested in a pared-down, more affordable smartwatch, this is a terrific choice.

If you’re in the market for a chic smartwatch and fitness companion hybrid, look no further than the Fitbit Ionic Watch ($170, was $249; It allows you to enjoy personalized workouts and coaching; tracks runs, swims, rides, and all-day activity and sleep with over four days of battery life; features smartphone notifications and a built-in GPS; stores and plays over 300 songs and downloaded playlists from Pandora; and can access your favorite apps and conveniently make payments on the go.

This is a not-to-miss Prime Day deal if you want a smartwatch that’ll perform and look stylish from your morning run to the office to post-work happy hour drinks. From a $50 steal to a $170 investment piece, you’ll want to take advantage of this sale ASAP, before it ends tonight!