How to Pitch Health.com 

Health provides whole-life advice and inspiration for the woman who knows who she is and wants to live well in every way. We empower. We encourage. We educate. 

Health is a trusted source of news, trends, and inspiration in the health and wellness space. It’s for the woman striving to improve the quality of her life. 

Health has a very diverse demo, though the majority of our direct readers are 40+ and female. Most of our social followers are 18-40 and female. Our daily newsletter audience is predominantly 50+ and female. It’s very common for us to create and package different stories for each outlet.

To reveal the human story behind health care and to distill the latest research and trends for readers looking for a safe place to get answers. We aim to increase our diversity and inclusion—both behind the scenes and on the page. For far too long, mainstream health media have ignored anyone not straight, cisgender, white, and thin. We seek to put a spotlight on people and communities that have been marginalized in medicine and provide resources for anyone looking for support in regard to their health and well-being. 

First-person essays related to personal health experiences, often with data and/or expert input  to help support your points

Fee range: $200-$1000

• How Being a First-Generation American Affected My Mental Health
• 5 Black Mental Health Resources to Fight the Harmful Effects of Racism
•  Anti-Asian Racism Is Growing—Here's What It's Like to Be the Target of Xenophobia Because of the Coronavirus 
• What Losing My Husband to a Terminal Illness Taught Me About Life After Grief

Educational, evergreen, primarily answers to search queries. Always expert-based.

Fee range: $200-$500

• Transgender Surgery: Everything You Need to Know, According to Doctors
• What Does It Mean to ‘Deadname’ Someone? Here’s How It Affects the Transgender Community
• What Are Health Disparities? Why It's Important to Fight for Health Equity—Especially Right Now
• 5 Things Psychiatrists Want You to Know About Situational Depression

Investigative features based on the latest science or social trends. A mix of data and expert opinion.

Fee range: $250-$1,000

• Skin Bias in Dermatology is Endangering BIPOC—This Medical Student Wants To Change It
• If Coronavirus Patients Outnumber Ventilators, Who Gets One? Here's How Doctors Decide
• Casual Alcohol Use Has Been Linked to Several Major Cancers—So Where's the Campaign?
• 'Hospital Diversion' Is Perfectly Legal and Putting People at Risk. Here's What You Need to Know

Service content that’s related to current events

Fee range: $200-$1000

• People on Dating Apps Are Getting 'Wokefished'—Here's What That Means
• Michelle Obama Says She Has 'Low-Grade Depression'—Here's What That Means, According to Experts
• Dr. Fauci Urges People to Wear Goggles to Protect Against COVID—but Do You Really Have to?
• Your Estate Planning Checklist: How to Make a Will and Where to Find Expert Help

One-on-one interview narrative

Fee range: $200-$500

• I Hid My Genetic Disorder for Years—Until Doctors Found a Golf Ball-Size Cyst in My Lung
• My Constant Insomnia Turned Out to Be a Symptom of a Rare Disorder Called Hypophosphatasia
• Actress Ali Stroker Is Making History as the First Person on Broadway in a Wheelchair
• I Almost Died From a Random Act of Gun Violence. Here's What I Need People to Know

Write-ups on viral posts and trends that include an interview with original sources as much as possible

Fee range: $200-$500

• It's World Breastfeeding Week, and These 8 Women Took to Social Media to Show the Benefits for Moms and Babies
• Viral TikTok Video Gives a Firsthand Look at One Woman’s Emotional Experience With Coronavirus Testing
• This Viral Photo of a Woman Not Fitting Into Her Pre-COVID Jeans Is the Perfect Response to the Quarantine 15
• The New TikTok 'Benadryl Challenge' Sent 3 Teens to the Hospital—Here's Why It's So Dangerous

Supports our e-commerce initiatives. Either first-person ‘I-tried-it,’ expert reviewed, or high customer approval rating

Fee range: $150-$300 

• Dr. Fauci Recommends Safety Goggles for COVID—and This Affordable Amazon Style Should Be Your First Choice
• The 7 Best Sunscreens for Oily Skin, According to Dermatologists
• These Are The Most Comfortable Slip-on Sneakers I’ve Ever Worn—and They’re Ridiculously Cute, Too
• The 6 Best Pulse Oximeters You Can Buy Online Right Now, According to Customer Reviews

Though we have a general range, the fee is ultimately dependent upon the writer's experience, difficulty of assignment, and our current budget capabilities. 

Misdiagnosed

Invisible Illness

But Why?

Is It Just Me?

Condition Centers / Living With …

This Is Me

My Mantra 

Oasis Spaces

Fit Friday 

• Health Investigates: Deep dives into health care and wellness trends 
• Spotlights: Bi-annual packages on social justice and health care issues; individual essays are assigned at our first-person reported fees

1. Why is this story relevant to Health readers right now? 
2. Where is it most likely to perform? (ex: social media, Google search) 
3. Does Health already have a piece on the topic? (Easy way to figure this out: type site:www.health.com [INSERT TOPIC] and see what pops up in Google)
4. What’s the Health angle on the topic? 
5. What service will it provide the reader? 
6. What’s the potential headline/s? 
7. What sources does the writer intend to include? 

• Dara Kapoor, Digital Content Director: Investigations, reports, and spotlights 

• Esther Crain, Deputy Editor: Misdiagnosed, Invisible Illness, But Why, Sexual Health, Relationships, Nutrition 

• Amber Brenza, Senior Editor: News, Health Conditions (and Living With stories), Fitness, Fit Friday, Is It Just Me? 

• Susan Brickell, Senior Editor: Products & Gear, Beauty, Skincare, Style

• Taylyn Washington-Harmon, Associate Editor: Social trends, Social justice, This Is Me, Oasis Spaces, My Mantra, Entertainment/Celeb 

• Maggie O’Neill, Assistant Editor: General editorial queries, Trends: Health care and/or Wellness