How to Pitch Health.com 

By Health.com Editors
August 18, 2020

Our Mission

Health provides whole-life advice and inspiration for the woman who knows who she is and wants to live well in every way. We empower. We encourage. We educate. 

Our Vision

Health is a trusted source of news, trends, and inspiration in the health and wellness space. It’s for the woman striving to improve the quality of her life. 

Our Readers

Health has a very diverse demo, though the majority of our direct readers are 40+ and female. Most of our social followers are 18-40 and female. Our daily newsletter audience is predominantly 50+ and female. It’s very common for us to create and package different stories for each outlet.

Our Goals

To reveal the human story behind health care and to distill the latest research and trends for readers looking for a safe place to get answers. We aim to increase our diversity and inclusion—both behind the scenes and on the page. For far too long, mainstream health media have ignored anyone not straight, cisgender, white, and thin. We seek to put a spotlight on people and communities that have been marginalized in medicine and provide resources for anyone looking for support in regard to their health and well-being. 

Our Content Mix

PERSONAL ESSAYS WITH REPORTING

First-person essays related to personal health experiences, often with data and/or expert input  to help support your points

Fee range: $200-$1000

EXPLAINERS

Educational, evergreen, primarily answers to search queries. Always expert-based.

Fee range: $200-$500

REPORTS/TREND PIECES

Investigative features based on the latest science or social trends. A mix of data and expert opinion.

Fee range: $250-$1,000

TOPICAL SERVICE

Service content that’s related to current events

Fee range: $200-$1000

AS TOLD TO...

One-on-one interview narrative

Fee range: $200-$500

SOCIAL TRENDS

Write-ups on viral posts and trends that include an interview with original sources as much as possible

Fee range: $200-$500

PRODUCT REVIEWS

Supports our e-commerce initiatives. Either first-person ‘I-tried-it,’ expert reviewed, or high customer approval rating

Fee range: $150-$300 

A Note About Rates: 

Though we have a general range, the fee is ultimately dependent upon the writer's experience, difficulty of assignment, and our current budget capabilities. 

Our Franchises

New-ish franchises

  • Health Investigates: Deep dives into health care and wellness trends 
  • Spotlights: Bi-annual packages on social justice and health care issues; individual essays are assigned at our first-person reported fees

Questions every pitch has to answer

  1. Why is this story relevant to Health readers right now? 
  2. Where is it most likely to perform? (ex: social media, Google search) 
  3. Does Health already have a piece on the topic? (Easy way to figure this out: type site:www.health.com [INSERT TOPIC] and see what pops up in Google)
  4. What’s the Health angle on the topic? 
  5. What service will it provide the reader? 
  6. What’s the potential headline/s? 
  7. What sources does the writer intend to include? 

Who to Contact

  • Dara Kapoor, Executive Editor: Investigations, reports, and spotlights 
  • Esther Crain, Deputy Editor: Misdiagnosed, Invisible Illness, But Why, Sexual Health, Relationships, Nutrition 
  • Amber Brenza, Senior Editor: News, Health Conditions (and Living With stories), Fitness, Fit Friday, Is It Just Me? 
  • Susan Brickell, Senior Editor: Products & Gear, Beauty, Skincare, Style
  • Taylyn Washington-Harmon, Associate Editor: Social trends, Social justice, This Is Me, Oasis Spaces, My Mantra, Entertainment/Celeb 
  • Maggie O’Neill, Assistant Editor: General editorial queries, Trends: Health care and/or Wellness