Gigi Hadid Boxes It Out in Reebok’s New #PerfectNever Ad
Watch the supermodel punch perfection in the face.
Gigi Hadid may seem flawless, but she wants you to know she's far from it. The supermodel has teamed up with Reebok Women for its #PerfectNever campaign. The movement’s motto? “Perfection is boring. It never changes, never improves and never shows you anything different.”
#PerfectNever challenges women to love who they are, embrace their mistakes, and keep pushing boundaries, no matter what anyone says. To hit that message home, Reebok invited Hadid—who has shown her fierceness on and off the runway—to be the face of its campaign. (UFC star Ronda Rousey helped the brand kick off #PerfectNever earlier this year.)
Concise but captivating, the launch video below features the model sweating it out in a boxing ring, breathlessly punching at the words "perfect never gets better."
That Reebok chose boxing to capture the badass spirit of the #PerfectNever movement isn't surprising. The sport is all about strength and power. “You’ll feel your core, you’ll feel your your abs. It’s a full-body workout, really,” says Rob Piela, celebrity trainer and owner of Gotham Gym G-Box in New York City.
Want to learn to throw a punch like Gigi? Check out our Facebook Live with Piela below, and follow along as one of Health’s editors learns the basics, from the best hand-wrapping technique to smart footwork and more.
Feeling inspired? For more combinations, check out this 15-minute circuit that'll get you in knockout shape.