13 Black-owned Businesses To Support Juneteenth and Every Day

These wellness brands, all founded by Black women, need to be on your radar.

Over the last year, there's been a rush to support the Black community through activism and protest. And with Juneteenth—an annual holiday that commemorates the end of slavery in the United States in 1865—approaching on June 19, you'll want to mark your calendar.

While festivities might have been subdued during the coronavirus pandemic, some cities are moving forward and holding events and parades to celebrate Juneteenth. But, if you're not feeling safe—even in light of vaccinations—being in the company of others to celebrate the date, you can still continue to educate yourself and push for equality while social distancing—two great ways to help create permanent change. Another way to show support? Buying from Black-owned businesses.

In the world of health and wellness, there is no shortage of Black-owned companies dedicated to providing goods and services for living a healthier life. From skincare serums to fitness attire, these businesses go above and beyond your generic drugstore and beauty supply shop products.

With this in mind, Health put together a list of 13 dynamic Black-owned wellness brands founded by Black women and worth checking out. The list only scratches the surface, but it's a solid starting point if you're in the market for new ideas on staying healthy.

Shop the best Black-owned business for Juneteenth—and beyond—ahead.

Black Girl Sunscreen

Black Girl Sunscreen, founded by entrepreneur Shontay Lundy, is a sunscreen that caters specifically to Black women. The sunscreen itself is sheer, so it won't leave behind a white residue when applied. It's also made with natural moisturizing ingredients like avocado, jojoba oil, and sunflower oil, which help nourish the skin. A best seller is the brand's SPF 30 sunscreen ($19), which has a five-star rating, with more than 4,800 reviews.

Beauty Bakerie

Beauty Bakerie founder Cashmere Nicole set out to create an inclusive makeup line that catered to all skin tones back in 2011. Nine years later, she's built a beauty empire. Her site offers makeup options for women of all skin colors and helps match you to your perfect shade with an interactive online Foundation Finder.

In addition to foundation, the brand offers an extensive line of lipsticks, eyeshadow palettes, and powders, so you can get all of your favorite beauty buys in one spot. Need more convincing? Cardi B is a Beauty Bakerie fan and has rocked their Creme Lip Whip ($24) a time or two.

Boddee Goals

Founded by a former dancer and fitness trainer named Dee, Boddee Goals offers fitness apparel and home gym equipment inspired by the idea that fitness is universal and there's no ideal body type to strive for.

The Cristalline

If crystals are part of your wellness routine, The Cristalline should be your first stop next time you shop. Run by Reiki healer Rashia Bell, the business sells stunning crystal bowls, vases, and face rollers, like the Rose Quartz Metal Handle Facial Roller ($68). One look at their website, and you'll think you stepped into a wellness retreat.

Kubra Kay Skincare

Kubra Kay Skincare founder Khadidja Toure is a biomedical engineer who made her debut in the beauty scene in July 2019. Toure was inspired to create her line after traveling and learning about skincare practices from around the world. The Razor Relief Cream ($25) is one of Kubra Kay's best sellers and is made with natural and organic ingredients, like the rest of her products.

Bold Xchange

Bold Xchange is an online shop offering fast shipping on a curated collection of dozens of wellness products from Black-owned businesses centered around everything from skin and haircare to coffee and candles. Co-founder Danielle Deavens tells Health, "Even before we launched our shop, many of the products we carry were already part of our daily or weekly self-care routines."

She says that another co-founder has used the B for HE foaming scrub ($28) for almost a year now. "I've been known to steal some out of his jar from time to time," says Deavens. That's why we try out every potential new brand is so important to us. When you find a product made with good-for-you ingredients that make your body feel nourished and healthy, you keep it around as long as you can."

Aba Love Apothecary

Beauty buffs obsessed with all things natural and organic will love Aba Love Apothocary's oil and serum tinctures. This New York City-based shop offers handcrafted skin care products made from botanicals like flower and seed oils. NYC residents can also join founder Aba Gyepi-Garbrah for one of her serum-making workshops in person. If you can't make the trip to the city, you can purchase her unique products like Body Tonic/Toning Body Oil ($42/2 oz) and have them shipped to your door.

Motiva Organics

Beauty starts on the inside, so getting all of the vitamins and minerals your body needs is important for all-around wellness. Motiva, created by Spike Lee's wife, Tonya Lewis Lee, offers all-natural, vegetable-based vitamins and supplements that are sold individually or as a subscription, so you can give them a try before you commit. Mamas-to-be will love the prenatal vitamins($41) made with vegetables, herbs, and probiotics.

Girl + Hair

Girl + Hair was founded by Camille Verovic, DO, a marketing professional who became a dermatology resident. Dr. Verovic launched the business after noticing there weren't enough beauty brands focused on protecting Black women's hair—especially from damage via tight styles like braids and sew-in weaves. Her products, like the Under Hair Care Cleanse ($13), promote hair growth and add moisture to damaged strands. On her site, she regularly shares information and resources on how Black women can protect their hair and keep it healthy.


The brainchild of Trinity Mouzon Wofford and her partner in business and life, Issey, Golde offers a mix of matcha, face masks, and an assortment of superfood-powered products. Its formulas are 100% natural and vegan-friendly with ingredients you can actually recognize.

Plus, the millennial-friendly packaging makes the containers cute enough to leave out on your kitchen or bathroom counter. Their business first launched with the Original Turmeric Latte Blend ($29), a reinvigorating way to wake up in the morning.

The Honey Pot Co

Bea Dixon started The Honey Pot Co all because she suffered from bacterial vaginosis for months without an end in sight. One night, an ancestor visited her in a dream and gifted her with a vision to heal herself: the ingredients for an effective, clean feminine wash that actually worked.

The Honey Pot Co is the first-ever plant-based feminine care system that offers a collection of pads, tampons, menstrual cups, pantyliners, natural cleansers, wipes, suppositories, balms, creams, and more—powered by herbs to address vaginal concerns. You can now even shop the brand's all-natural, fragrance-free Bath Bombs ($14), perfect for those with sensitivities or if you're freaked out about messing up the pH of your vagina.

Blade and Bloom

Blade and Bloom, founded by Terri Foster, is a Black-owned business that specializes in making small batches of 100% natural, plant-based products—from body balms and Cleansing Bars ($12) to candles and aromatherapy oils.

One cool thing to note: Foster includes stories behind her candle fragrances on the packaging; according to a quote by Foster on the brand's site: "Scent is the strongest memory trigger and it's these familiar scent memories that have inspired the creation of many of the candles. Each of these stories is recreated on the label to read and share."

Hella Awkward

Created by sister-brother duo Britt and Brandon Rhodes, the idea behind the Hella Awkward Card Game ($30) came to fruition while quarantining in New York City during the coronavirus pandemic in 2020. (How much would you have killed for this card game while hunkering down in your home last year about this time?)

The latest season of Issa Rae's "Insecure" encouraged them to have meaningful discussions and inspired them to pass that connection to others, spurring the Hella Awkward card game. The brand's goal is to cultivate relationships and focus on joy, while fostering community, according to the brand's site—and we think this game is a great way to focus on self-care, mental health, and your loved ones, which are all things people have seemed to re-evaluate over the last year.

Updated by Susan Brickell
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