Think Pink This October

By Diana Cerqueira
Updated February 27, 2021
Retail therapy that supports breast cancer research: Check! Do-good ideas that won't cost you a dime: We've got those, too!
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Breast Cancer Awareness

Credit: Levi Brown/Trunkarchive.com

Kudos to the Breast Cancer Awareness Campaign, co-founded by Estee Lauder Companies: 2012 marks its 20th anniversary, with over $35 million raised for research and more than 115 million pink ribbons distributed.

More power to the pink!

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Rock generous gems

Credit: Brian Henn

Multifaceted TV star Giuliana Rancic is a breast cancer survivor who's designed some feel-great fashion: 25 percent of the price of her pave crystal Live in Pink collection necklace ($70; loft.com), created for Loft, goes to the Breast Cancer Research Foundation.

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Nail your support

Credit: Brian Henn

Need a mani? Pick your pink: Go for Avon Nailwear Pro Nail Enamel in Pink Power ($3; avon.com), which funds the Avon Foundation's Breast Cancer Crusade with all net profits.

Buy Essie Nail Lacquer in We're In It Together ($8; essie.com) to spark a donation to Living Beyond Breast Cancer.

Choose OPI Pink of Hearts Nail Lacquer in You Glitter Be Good to Me ($15 for set of two; opi.com for salons), and support Susan G. Komen for the Cure.

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Give a lift

Hit the road for the American Cancer Society Road to Recovery Program and drive cancer patients to medical appointments. Find out more at cancer.org.

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Note your support

Credit: Brian Henn

Help out every time you send thanks with Ford Warrior Note Cards ($18; fordcares.com).

All net proceeds go to charities like the Dr. Susan Love Research Foundation and the Pink Fund.

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Add tech support

Credit: Brian Henn

Protect your iPhone with a Vera Bradley Ribbons Hardshell Case ($35; verabradley.com).

The pattern is a cool take on the pink ribbon, and the Vera Bradley Foundation for Breast Cancer donates about $1 million annually to the cause.

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Click to care

The easiest way to donate is at your fingertips: Press the pink button at thebreastcancersite.com to provide free mammograms for women in need.

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Go the distance

Got miles? Delta and United airlines support the American Cancer Society by letting you donate frequent-flier miles so cancer patients can travel to and from treatments.

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Walk, run, cure!

It's an evergreen (ever-pink?) way to raise bucks for a causeóget active in charity races and walks like the Susan G. Komen Race for the Cure, the Avon Walk for Breast Cancer, and Making Strides Against Breast Cancer.

Or gather a bunch of friends for the Relay for Life: Sponsored teams overnight it in tents on a track or football field; one person walks or runs at all times.

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Get good & gorgeous

Credit: Brian Henn

Help women kiss cancer good-bye and pretty up your lips with the limited-edition Evelyn Lauder and Elizabeth Hurley Dream Lip Collection ($30; esteelauder.com), which includes a rosy-pink lipstick and gloss pot in a cute faux-snake-skin clutch.

Twenty percent of your purchase goes to the Breast Cancer Research Foundation.

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Be a hair hero

Donate your ponytail: Pantene Beautiful Lengths creates free real-hair wigs for women undergoing cancer treatment.

Find more info at

pantene.com/beautifullengths. Now that's a good cut.

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By Diana Cerqueira