What's in Her Beach Bag?

By Ilana Blitzer
Updated February 26, 2021
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Wende Zomnir, CEO of Urban Decay, shares what she carries to the beach, smart tips for packing wisely, and her favorite summer beauty products.
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The beach bag

Credit: Lisa Shin

Wende Zomnir
CEO of Urban Decay Cosmetics

"I'm super lucky that I live right across the street from the beach," says Wende, 46. "I try to get out there every day, even if it's just for 10 minutes." It counts as work, too: "If we have a new mascara or eyeshadow we're developing, I'll wear it for a swim or a run to see how it stands up." Her well-stocked beach bag sits in the basket of her beach cruiser: "It's ready to go at all times!"

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Waterproof phone case

"Before, I put my iPhone in a plastic baggie to take to the beach, but this keeps the sand and water out. And it comes in fun colors. Mine is green." LifeProof Fre iPhone case in Lime/Black ($36; newegg.com)

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Insulated coffee mug

"These are double-walled, so they keep your coffee hot—or iced coffee cold—for hours. Plus, they have a sippable lid that's completely sandproof." Klean Kanteen vacuum-insulated bottle ($34; amazon.com)

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Hair oil

"One or two pumps over the ends of my hair keeps it hydrated when the sun is beating down on it." Kérastase Elixir Ultime ($31; amazon.com)

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Bucket hat

"I'll wear a trucker hat for beach volleyball because I need to be able to see, but when I'm hanging out on the sand, I've got this great oversize white bucket hat that's really cool." Helen Kaminski Karatra hat UPF 50+ ($180; bloomingdales.com)

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Smart shades

"These may not be the most fashionable, but they're cute and very handy for hours on the beach." Smith Optics Lowdown ChromaPop sunglasses ($209; swell.com)

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Spray-on SPF

"The mist is so fine and cloudlike—it's not one of those wet, splatty sprays. I'm not above rehitting my face with it if I've been out for a while. I just close my eyes and spray!" L'Oréal Paris Advanced Suncare Quick Dry Sheer finish spray SPF 30 ($8; walmart.com)

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Tinted face sunscreen

"I mix two shades to get my skin's perfect match." Shiseido UV Protective liquid foundation SPF 42 ($36; sephora.com)

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Cool spritz

"It feels like water going on, but instead of evaporating and draining moisture from your skin, it draws moisture to your skin. And it sets sunscreen, keeping it in place." Urban Decay Chill makeup-setting spray ($30; sephora.com)

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Mini almond butter

"A quick snack that fills you up. I eat it right out of the squeeze packet, then get back to beach volleyball!" Justin's maple almond butter 80-Calorie Squeeze Pack ($13 for pack of 10; walmart.com)

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By Ilana Blitzer