Its lengthening formula is perfect for an everyday natural look.

By Braelyn Wood
Updated February 18, 2020
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My 2020 resolutions include an all-too-common goal to adopt a greener lifestyle. In addition to carrying around a metal straw and reusable tote, I wanted to examine other areas of my life that could use a cleanup—namely my beauty routine. 

Over the past couple of years, I’ve slowly rotated in a handful of natural options. I ditched alcohol-based toners in favor of Thayers Witch Hazel Facial Toner ($8; and substituted my drugstore concealers with RMS Beauty Un Cover-Up Concealer and Foundation ($36;, but one item I couldn’t fathom replacing was my beloved Buxom Mascara

As a self-proclaimed mascara fanatic, I couldn’t imagine a world without Buxom Mascara ($22; It’s given me 8 years of impeccably luscious lashes, and separating now would be a betrayal. But then I tried Honest Beauty’s Extreme Length Mascara ($17; for the very first time—and let’s just say it was love at first swipe.

A staple of Jessica Alba’s clean beauty line, the affordable mascara proves that green beauty is no longer synonymous with subpar performance. In fact, the end result of applying a generous layer of the lash primer and lengthening mascara rivals the appearance of my Buxom-coated lashes. That’s without using traditional ingredients like parabens, paraffin, synthetic fragrances, silicones, and mineral oil.

The all-natural product gets to falsies-like length using a two-pronged approach: It combines a white-hued primer with a glossy-black mascara into one dual-ended wand. The primer acts as a conditioning base, with jojoba oils nourishing the roots to minimize follicle breakage. The beeswax-based mascara is then layered on top to define and lift lashes while adding noticeable length—and the results speak for themselves.

Credit: Braelyn Wood

Needless to say, I’m already obsessed with this mascara. I do have a few qualms with the brush—it could benefit from additional bristles to add more volume and prevent clumps—but I find the formula easy to manipulate and very long-lasting. Best of all, it doesn’t cling to my lashes like cement, easily washing off with just a bit of cleanser. 

Credit: Amazon

Along with earning approval from this mascara fanatic, it’s also one of Amazon’s best-selling mascaras with more than 790 perfect 5-star reviews. Like me, reviewers find the formula smudge-proof and flake-free after hours of wear and a safe bet for anyone with sensitive eyes. A self-proclaimed clean beauty aficionado even deemed it “the green mascara to beat.”  

In a world where swapping your favorite products with green alternatives often ends in disastrous results, I’m happy to report there’s a clean mascara I *actually* like wearing. While I won’t abandon my Buxom mascara for good—its dramatic volume is still perfect for a night out—this natural pick now has a permanent spot in my everyday routine.

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