Eye Shadow Made Easy

Updated January 27, 2021
Credit: Francesco Mosto (all)
Our beauty editor's top five picks of new eye makeup products.
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Easy on the eyes

The rainbow eye look is easier than it seems.

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Stay-put color

You’ll look like the royalty you already know you are.

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All-in-one-kit

E.L.F. Get the Look Set in Neutral Eyes ($5)
Kits tend to contain only one thing I truly want. But each item in this refreshingly inexpensive set proved handy. The neutral shadows can be worn sheer or layered for a bolder look. The chocolate pencil is soft but not mushy, so you can draw a crisp or smudged line. The double-sided wand holds a clear gloss for naturally enhancing lashes and a gutsier gel for shaping and holding brow hairs. And the tweezers and eye shadow brush rival far pricier tools.


Bottom line: Five high-quality products for $5? I’m sold—with cash to spare.

Next page: Patterned palette

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Patterned palette

Sue Devitt Microquatic Hydrating Marine Mineral Eye Palette in Green Isles ($37.50)

This palette’s promise: Its hydrating shades blend easily. I first dusted the silvery shade all over, then accented my lash lines with black, brightened my lower lids with pistachio, and added a bit of spruce to creases to add drama.

Bottom line: The trick to great results? Blend the shades on your eyes, not in the palette.

Next page: High-tech design

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High-tech design

Stila Smoky Eye Palette #1 ($40)

Voice technology has made its way into my makeup bag. With the push of a button, a prerecorded makeup artist (a tiny speaker is embedded under the lid of this palette) talked me through the steps involved in creating a smoky eye. Her instructions included brush recommendations and helpful hints.


Bottom line: Your very own makeup artist in a box. Genius.

Next page: Press-on shadow

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Press-on shadow

Credit: Francesco Mosto (all)

Avon In A Wink Instant Eyeshadow Sheets ($10 for 14 applications)
These transfer shadows are so convenient. Each sheet gives you three coordinated shades—base, crease, and highlighter. But careful placement and a light touch are important. I learned this the hard way after slapping a sheet on my lid and rubbing its backing like a scratch ticket—only to win a sparkly mess.

Bottom line: Love the concept, but it takes practice to get the hang of it.

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