Our editors fell in love with this shade.


This article originally appeared on Southernliving.com.

Valentine’s day is quickly approaching, and if you have plans with your sweetie, you’ll likely be getting gorgeous and aiming to finish your look with perfectly kissable lips. We've got the perfect red lip for your date night. Not only because it’s the color of love, but because it’s bold, alluring and universally flattering. And this year we’re recommending you go for an iconic red lip on Valentine’s day. We’ll admit, the task of finding just the right color—some varieties having blue undertones, other with yellow ones—and just the right finish—high shine to matte—can be daunting, but we’ve found a hue and formula that you’re sure to love fall in love with no matter your age, or skin tone.

We’re pronouncing Bite Beauty's Matte Creme Lip Crayon in Red Velvet ($24; sephora.com), the official shade of Southern ladies this holiday. And we love the happy accident that its namesake is our favorite cream-cheese-icing-topped cake. Not only do we love that its cool undertone makes it look great on everyone, but we love the long-lasting formula and finish. You can count on this staying in place from appetizers to after-dinner cocktails to that late night kiss. (Well, if you're lucky–wink, wink.) And the best part is that there is no reapplication needed. Make sure to check out our video on how to make your lipstick last all day and night, to maximize wear time. If you’re well-acquainted with matte lip shades, you know that many can leave your lips dry. This crayon, however, is formulated to lock in moisture, which gives you the rare benefit of getting both hydration and steadfast pigment in one swipe.