These Are the 13 Best Makeup Products of 2017

By Lisa DeSantis
Updated January 20, 2021
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: sephora.com
From bronzer to primer, these are the products beauty experts pick for your best face yet.
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Best makeup of 2017

With so many options out there, identifying the best products in the cosmetics aisle can be a challenge. For this year's Beauty Awards, Health's beauty team asked a panel of experts to test more than 1,000 different formulas, including mascara, concealer, lipstick, foundation, and more—then share their honest opinions on which ones really live up to their claims. From a 3-in-1 primer that will deliver a luminous glow to a brow gel that sculpts enviable arches, these are the very best beauty finds to stock in your makeup bag this year.

Meet our experts: Suzy Gerstein, makeup artist; Amber Katz, blogger; Heather Muir Maffei, Health's beauty director; Rachel Jo Silver, entrepreneur.

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Best Powder: Maybelline Fit Me! Loose Powder

Credit: target.com
$6
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To buy: $6; target.com

“It sopped up midday shine like a champ,” says Heather Muir Maffei, Health’s beauty director.

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Best Highlighter: Stila Cosmetics Heaven's Hue Highlighter

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To buy $32; nordstrom.com

Says Maffei, "It lends a sheen that won’t settle into lines."

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Best Primer: Lorac Light Source Illuminating 3-in-1 Primer

Credit: kohls.com

To buy: $35; kohls.com

"It locks in makeup all day," says Rachel Jo Silver, founder of Love Stories TV.

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Best Eye Shadow: L’Oréal Paris Infallible Paints Eyeshadow

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To buy: $8; walmart.com

"This shadow doesn't crease on oily lids," reports Maffei.

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Best Eyeliner: IT Cosmetics Superhero Liner

Credit: itcosmetics.com

To buy: $24; itcosmetics.com

"Its tapered tip makes it foolproof," says Amber Katz, founder of Rouge18.

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Best Lip Gloss: Chanel Rouge Coco Gloss

Credit: nordstrom.com

To buy: $30; nordstrom.com

"This high-shine, nonsticky version turned me into a gloss lover," says Gerstein.

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Best Lip Balm: EOS Active Protection Balm SPF 30

Credit: target.com

To buy: $3; target.com

Jojoba oil, shea butter, and vitamin E guarantee softer lips in one swipe.

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Best Lipstick: Urban Decay Vice Liquid Lipstick 

Credit: sephora.com

To buy: $18; sephora.com

Katz put this to the test: "I wore it to a wedding, went to bed with it on, and woke up still wearing it!"

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Best Brow Product: Elizabeth Arden Statement Brow Gel

Credit: macys.com

To buy: $24; macys.com

"The brush deposits the right amount of pigment onto each hair," says Gerstein.

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Best Concealer: Nars Soft Matte Complete Concealer

Credit: sephora.com

To buy: $30; sephora.com

"I owe my dark circle-free face to this," says Katz.

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Best Mascara: Lancôme Grandiôse Extreme Mascara

Credit: sephora.com

To buy: $32; sephora,com

The wand’s bend creates “the perfect fanned-out lash,” says Gerstein

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Best Foundation: Shiseido Synchro Skin Glow Luminizing Foundation SPF 20

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To buy: $45; nordstrom.com

If you want weightless, breathable texture, this one’s for you, says Gerstein.

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Best Blush: Benefit Galifornia Golden Pink Blush

Credit: sephora.com

To buy: $29; sephora.com

"This peachy pink is buildable, so you can go for subtle or sculpted," notes Silver.

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