No matter who you are, it's nearly impossible not to fall prey to the concept of hoping people "like" your social media posts -- whether it's a photo or a status update. But Dove's new campaign #NoLikesNeeded wants to take the focus off of this pressure and encourage self love IRL.
The brand surveyed young girls in the United Kingdom and discovered six out of 10 think they are prettier onlinethan in real life, and that's not okay. And it's not like this phenomenon is strictly a tween and teen thing -- women aged 18 - 23 want to achieve "likes" triple the amount that their younger counterparts do.
"Today's research enables us to better understand the relationship between social media and girls' self-esteem, and the importance of talking to girls about body confidence before they turn 18," says Dove UK's brand director Lucy Attley in an interview with The Telegraph.
Check out the video for more of the campaign's staggering facts.
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