Audience: Reach Women Seeking
a Balance of Health Information
Personal Life…
I am a woman with a household income of over $75,000.I am college educated and have a large family.
Health-Conscious Shopper…
I am health-conscious and frequently purchase nutrition, fitness and diet products.*Active Health Manager…
I often research medical conditions that affect myself and my family.**Influencer…
I frequently give health advice and make decisions about my family’s health and diet. I am the grocery shopper.***Active Lifestyle…
I exercise regularly and particularly like to walk and run.****Involved…
I am involved in my community and entertain at my home at least 1x month. I lead a busy life!*****| W18+ | 74% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| A25-54 | 56% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Median HHI | 74K | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Source: ©plan Spring 2008. 74% Female, 26% Male. 49% of users have a college/post-grad degree. 27.3% have household income over $100k. *33.6% of users purchased fitness & diet products in the last 6 months. **80% researched personal health info online last 30 days. ***23.9% of users provide frequent advice on health/diet/exercise/parenting/family. ****77% exercise. 40.3% participate in walking or running, 36.2% participate in aerobics or exercising.
***** 58% entertained 1x in last 30 days.
***** 58% entertained 1x in last 30 days.