The Golden Rules for Wide, Bright Eyes
Prep your skin
Every morning, use an anti-aging eye cream or serum that targets your major eye issues. Crow's feet? Opt for a lightweight formula that combines antioxidants, which fend off environmental free-radical damage, with skin-firming peptides.
Dark circles? Go for ingredients that fade shadows (like niacinamide and mulberry root), and light reflectors to brighten. Try Erno Laszlo Luminous Eye Complex ($65; ernolaszlo.com).
If you've got dryness, check the ingredient list for hyaluronic acid, a moisturizer that holds 1,000 times its weight in water. Or find a cream that does all of the above.
We like Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Eye Cream ($19; mass retailers).