The Golden Rules for Wide, Bright Eyes

Credit: Jon Paterson

Prep your skin

Every morning, use an anti-aging eye cream or serum that targets your major eye issues. Crow's feet? Opt for a lightweight formula that combines antioxidants, which fend off environmental free-radical damage, with skin-firming peptides.

Dark circles? Go for ingredients that fade shadows (like niacinamide and mulberry root), and light reflectors to brighten. Try Erno Laszlo Luminous Eye Complex ($65;

If you've got dryness, check the ingredient list for hyaluronic acid, a moisturizer that holds 1,000 times its weight in water. Or find a cream that does all of the above.

We like Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Eye Cream ($19; mass retailers).

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