Go-to Beauty Guide

The World’s Best Stay-Gorgeous Secrets

Slow down your skin care
In Europe and Asia, women not only tend to have multistep skin-care rituals but actually enjoy taking the time to do them, notes Kazumi Toyama, global scientific communications manager for the skin-care company SK-II. In Russia, for example, a skin regimen can involve "removing makeup, then cleansing and using toner, a serum or two, moisturizer, and other treatments," says Lexandra Berchik, an aesthetician and educator for Bliss Spas. And Korean women may take even longer to treat their skin by massaging on multiple products each evening, says Susan Kim, director of marketing for Korean skin-care brand Sulwahsoo.

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Levi Brown
But do more products—and more time spent applying them—really produce better anti-aging results? It's possible. Slowing down to remove your makeup, then taking a few minutes to smooth on your cleanser and gently wipe it off with a warm, damp cloth can help you relax at the end of the day—a good thing, since at least one study, from researchers at the University of California, San Francisco, has shown that women who are more stressed have skin that ages faster.

Facial massage is also a key part of these multipart skin-care rituals, and many women around the globe swear it helps them look younger. (If you want to give it a try, test out this method from Shisedo.) At the very least, massaging on your moisturizers and treatments will make your products more effective, experts say. "Rubbing in moisturizer for a few extra minutes can increase blood flow, warming your skin so products penetrate better and thus are more effective," says Marianna Blyumin-Karasik, MD, a cosmetic dermatologist at the Baumann Cosmetic Research Institute in Miami.

Use natural anti-agers
Whether it's a botanical extract from an indigenous plant or a certified-organic skin serum, women the world over know that Mother Nature can rival even the priciest dermatologist."The green movement is picking up speed in the United States, but women in Europe have long known they can get great results with products that use clean, botanically based ingredients instead of synthetics," Nicky Kinnaird, the British founder of Space NK apothecary beauty stores. "I never used (traditional) eye creams because they always irritated my eyes and made them puffy. But once I tried the one from Zelens I was hooked," she says of Zelens Intensive Triple Action Eye Cream ($160; spacenk.com), which was developed in England and features powerful natural antioxidants like Centella asiatica herb.

Going green doesn't always have to be pricey, either. In South America and Southeast Asia, women often make their own skin treatments with natural ingredients. "My mother and grandmother, who are from India, used to make a scrub using ingredients like chickpea flour," says Shobha Tummala, the founder and CEO of Shobha salons in New York City. And Miriam Raphaely, the CEO of Dr. Hauschka, says indigenous ingredients like fruit extract from the baobob tree are popular in South Africa, where she grew up.

Next Page: Take years off at the spa

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