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Should I match my eyeshadow to my eyes?

—Olivia Neir, Minneapolis, MN

Bobbi: No. Shadow should enhance your eyes—not blend in with them. A tawny hue, for example, can create definition and emphasize deep-set eyes. A shimmery shadow makes small eyes look bigger and brighter, while highlighting with a pale shade opens up hooded ones. In a rush? I’m actually a big believer in just using liner and mascara.

Estee Lauder Pure Color EyeShadow in Twinkle Pink ($20; esteelauder.com)

Next: How can I prevent under-eye concealer from settling in fine lines?