Think Pink: Fitness Products to Benefit Breast Cancer Awareness

Race for the cure

New Balance aims to donate $1 million to Susan G. Komen for the Cure from sales of its 2009 Lace Up for the Cure collection. The 41-piece footwear, apparel, and accessories line includes the WR769KM ($99.99), a performance running shoe designed for a stable, cushioned ride, and the all-pink WR993KMC ($149.99), shown here.

Snag one of the limited-edition customizable pairs of 993s during the month of October and choose a special message—like the name of that special survivor for whom you're running—to be stiched into the tongue.

Next: Pump up the volume

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