Last updated: Dec 29, 2009
smoking-old-ads
(STANFORD SCHOOL OF MEDICINE)
For decades, doctors, scientists, celebrities, and cool-cat executives were all used in cigarette ads to deflect fears that smoking was dangerous. The health-claim strategy evolved into "low-tar" claims that became the subject of a Supreme Court case in October 2008. We pulled these examples from a large documentation project by the Stanford University School of Medicine.
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