97 Reasons to Quit Smoking

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A few blocks away, on Sixth Avenue, the 45-year-old De La Concha cigar shop remains one of the few businesses or offices in New York City where smoking is still legal. Tom Johansmeyer, a freelance PR rep for the shop, says De La Concha has become a socializing and networking spot for laid-off finance workers. Mind you, customers are switching from $10 or $15 cigars to the $8 house blend, the Grand Reserve.
One such customer is Tom Kochilas of Queens, N.Y., who was laid off in March from Merrill Lynch. He says he drops by the store daily for an $8 smoke.
Does the cigar help relieve the stress of being out of work? "I was actually more stressed when I was working," he says. "Now I’m not stressed at all." He puffs thoughtfully on his Grand Reserve. "Maybe that’s a bad thing."




