These high-tech brain builders are made to appeal to active, health-conscious baby boomers who want their minds to stay as fit as their bodies. They're more interactive and personalized than anything you'd get in a traditional book of brainteasers (many even increase in difficulty as you get better at them). And they can even give you instant feedback on your "brain fitness" scores or rate your skills compared with others in your age group.
But how do these brain-building tools work? Electronic memory boosters stem from research on the brain's ability to change and adapt over time by generating new brain cells and forming new neural pathways. "Scientists now know that there's much more plasticity of the brain than we previously thought," explains Elizabeth Zelinski, PhD, a cognitive psychologist and Nintendo consultant who's also dean of the Leonard Davis School of Gerontology at the University of Southern California.
Studies have also shown that intellectual stimulation can slow or even reverse the brain's natural decline, improving memory and cognitive ability. "There is a growing body of literature that says that being involved in activities that challenge your brain are good for your mind," says Gene D. Cohen, MD, PhD, director of the Center on Aging, Health, and Humanities at George Washington University, and author of The Mature Mind: The Positive Power of the Aging Brain.
Some experts are skeptical about how much such exercises can help. Timothy Salthouse, PhD, a University of Virginia psychology professor and director of the school's Institute on Aging, says that learning to remember a string of numbers, for example, won't help you remember where you put your keys. And no brain exercise will prevent brain-function decline that's a result of aging, he adds.
Doing brain-building exercises certainly can't hurt, though. "We don't know that they don't help, and quite often they're enjoyable," Salthouse explains.
Want to boost your brain power? Here's some info about a few of the newest interactive offerings available in the brain-fitness category.
Big Brain Academy and Brain Age: Train Your Brain In Minutes a Day
Format: Nintendo DS or DS Lite (handheld game systems)
Claims: Strengthens analytical ability, reaction time, memory, and logic. Its counting and word-memorization activities, math problems, and reading challenges (all based on the brain-imaging research of Japanese neuroscientist Ryuta Kawashima) sparked a mental-exercise boom in Japan.
Price: $19.95 each; Nintendo DS or DS Lite console, $130
Available at: Most consumer electronics stores
Best for: Folks who want an alternative to crossword puzzles to keep their minds sharp.
My Brain Trainer
Claims: Improves decision-making skills, reaction time, perceptual acuity, mental agility, and memory. It features more than a dozen exercises intended to help everything from short-term memory to hand-eye coordination.
Price $9.95 for a 4-month subscription
Available at: mybraintrainer.com
Best for: Anyone who wants to boost their reaction time and reflexes, as well as their decision-making skills.
Format: PC-based CD-ROM
Claims: Improves perceptual speed, visual short-term memory, and dual-task, divided-attention, and other skills. Its creators say it turns your PC into "a fitness room for the brain," assessing and developing key cognitive skills, tailoring the program to work on weak spots, and increasing in difficulty as your skills improve.
Price: Download only, $129; boxed-CD set, $149
Available at: cognifit.com
Best for: Users who want to maintain and improve cognitive-thinking skills.
Brain Fitness Program
Format: PC-based CD-ROM
Claims: Speeds up brain function, sharpens ability to hear and discern sounds, and improves recall and cognition via a series of interactive exercises.
Available at: positscience.com
Best for: People who want to maintain and improve their mental sharpness and sensory skills.
Nancy Matsumoto is a New York-based freelance writer and co-author of The Parent's Guide to Childhood Eating Disorders (Henry Holt and Co.).