It's been 11 years since Starbucks sparked pumpkin fever with its Pumpkin Spice Latte, so at this point you're probably not surprised when your grocery store shelves are overloaded with pumpkin everything by the first week of September. This fad probably won't die any time soon, either: last year, Americans spent $308 million on pumpkin-flavored foods, up 14% from 2012, according to Nielsen.

RELATED: The Best and Worst Pumpkin Products

To keep the trend fresh, food companies seem to find new—and increasingly strange—ways to cash in every year. Here are some of the most unexpected pumpkin (and pumpkin spice) products we've seen on Instagram so far this fall, ranked in order from "hey, that sounds pretty good" to "ewww, no."



Tortilla chips


Greek yogurt




Whey protein powder



RELATED: 13 Delicious Pumpkin Recipes