They've enlisted pretty ladies of all shapes and sizes to prove it.
If you've ever had fear of missing out (or FOMO as the kids like to say), then that means you are a human being just like the rest of us. It's hard not to push aside feelings of insecurity to do something you really want to do, like, say, hit the beach even when you're not feeling very swimsuit model-y. But Target's new swim campaign is all about the #NoFOMO, because they want every single body to feel comfy looking cute in a suit.
By now you've probably spotted some of your favorite bloggers rocking adorable bathing suits (both bikinis and one-pieces) in both year-round warm locales and even in the snow (that's #brave) on Instagram using the hashtag #NoFOMO.
As you can see, even Barbie and her girl squad is getting in on the action, so the bloggers featured are in very good company.
It's all part of Target's to abolish #FOMO from your vocabulary this summer, promoting their stylish, flattering and impossible-not-to-feel-good cuts available in sizes 2 through 22. Because the most stylish accessory you can rock is your confidence…and that doesn't fit in a beach bag.